Job Responsibilities:
1. According to the company's development plan and product positioning, from the perspective of customer demand, deeply explore the selling points of existing products, and make posters/copywriters/videos/GIFs to fully display the advantages and enhance the core competitiveness;
2. Wrote and optimized product content introductions (mainly text content, advertorials, event marketing, etc.) for different sales channels/platforms to attract the attention of potential customers;
3. Analyzed the competitive characteristics of FBA logistics market in major domestic coastal port cities and the competitive strategies of product differentiation, and prepared marketing materials for promoting FBA logistics services in Shanghai/Ningbo/Qingdao stations according to the overall planning instructions of Shenzhen;
4. Managed and updated regularly as required, maintained the company's official website, wechat official number and other external publicity platforms;
5. Contacted and coordinated relevant partners, assisted in the planning and implementation of the company's online brand publicity (such as all kinds of promotion) and offline on-site activities (such as exhibitions and salon forums), summarized and evaluated the effect of activities and made continuous improvement;
6. Pay regular attention to competitors, market trends and demand transformation collection; And timely put forward effective promotion strategies and cost estimates to comprehensively enhance the company and product brand awareness;
7. Complete other related work assigned by leaders.
Job Requirements:
1. Proficient in Photoshop, Coreldraw, AI and other design software, familiar with P diagram tools, proficient in MS office software (Word, Excel, PPT)
2. Strong writing skills, able to combine copywriting and creative ideas with pictures, videos and other tools to accurately convey to the right place;
3. Familiar with word-of-mouth/ecosphere marketing, forum marketing and other online marketing methods, especially keen ability to catch hot news;
4. College degree or above, major in art/animation design/computer design is preferred; Major in marketing, advertising planning and above professional skills are preferred;
5. Strong cross-border learning ability; Strong communication skills and coordination skills; Strong ability to work under pressure and time management;